And it is the only one that is pure content...no stories about how someone else got lucky...only facts and easy to follow advice on what you should do, how to do it and when.

From Startup to Success was written by a seasoned serial entrepreneur who has successfully been through the business startup process many times. 

This book will guide you through step by step, how to start a business, how to structure your company, how to write a business plan, raising money, what venture capital and angel investors are looking for, who to hire, how to develop your business strategy and how to execute.  

It is not filled with a bunch of stories of how others may have done it, but first hand facts and hard earned advice from someone who has been there and done that, having learned the lessons the hard way so that you don't have to. 

The book contains four primary sections dealing with Planning, Organizing, Funding and Execution. 

In the Planning section, we discuss what the important elements are to setting up your business.  What is the value of your idea?  How is it unique? Is it unique enough to file a patent?  What trademarks and copyrights do you need to protect.  Who is the customer and why will they want to buy your product.  Understanding the value proposition is critical and being able to convey that value to others quickly and effectively will have a tremendous effect on your success.  Finally, we will discuss raising your seed capital and what types of investors you should pursue.

In the Organizing section, we discuss structure and the steps in building your company.  What are the important first steps, what legal form should you use to establish your company, and what you should look for in hiring your attorney and accountant.  We will talk about who to hire and in what order and even give you sample job descriptions.

Funding is the next section and the one that many people are really looking to for help. We will discuss how to value your company and what is important to investors.  We will discuss the various types of investors and the risks and benefits to each.  What are they looking for in a business plan, how to arrange it, and the value of a detailed well thought out financial forecast.  Once you find an investor how do you negotiate with them.  Why investor competition is critical to your value.

In the final section, titled Execution, we will discuss the most important part of running a business.  Why such a small percentage of companies survive more than five years.  Execution is what really matters in the long run.  Many good ideas and a great deal of money are lost due to the lack of execution.  All too often entrepreneurs focus too much on creating a product, hiring the people and raising the money, but forget that they have to operate a company successfully to realize the rewards.  We will discuss what to do and how to do it in this section.